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Offers & Pricing

Start where you are.
Go as far as you need.

The free chapter is real. The $27 Bible is the book. The $97 Arsenal is the weapon system. The $297 Builder produces your Brand Bible. The $997 Session is you and Marcus — one hour.

The First Chapter
Free

Start with Principle #1

Read the first principle — Be First — in full. Plus your Brand Score preview across all 5 dimensions.

✓Full Chapter 1: Be First
✓The 6 Be First branding questions
✓Brand Score Preview (partial — 3 of 5 dimensions)
✓The First Audit exercise
Read Free Chapter
The Bible
$27

The Complete Branding Bible

All 5 principles. All 70+ branding questions. All 5 exercises. The book that built careers.

✓All 5 Principles — complete chapters
✓70+ branding questions across 5 categories
✓5 transformative brand exercises
✓Full Brand Score Calculator
✓Artist case studies with every principle
✓The 10 Marcus Master Principles
✓Lifetime access — web reader

Secure checkout via Stripe

Brand Bible Builder
$297

Your Custom Brand Bible — AI-Generated

Answer the 70+ branding questions and receive a professionally structured Brand Bible document built to Marcus Bell's standards.

✓Everything in The Arsenal
✓AI Brand Bible generation from your answers
✓Full brand identity documentation
✓Color, typography, and voice system
✓Multi-platform congruence guidelines
✓Social media brand playbook
✓Show design ideas
✓Merchandise concept brief
✓PDF + shareable web version
✓Editable brand bible template

Secure checkout via Stripe

The Empire Session
$997

Everything + 60 Minutes With Marcus Bell

Your Brand Bible, reviewed and refined personally by Marcus Bell in a live 60-minute strategy session.

✓Everything in Brand Bible Builder
✓60-minute live strategy session with Marcus Bell
✓Personal brand audit and feedback
✓Custom 'first' identification and strategy
✓Booking within 30 days of purchase
✓Session recording included
✓90-day email follow-up access

Secure checkout via Stripe

🛡
7-Day Satisfaction Guarantee

The Bible ($27) and Arsenal ($97) come with a 7-day satisfaction guarantee. If the content doesn't deliver clear value to your brand, reach out and we'll make it right. No runaround.

The Full Access Map

FeatureFree$27$97$297$997
Principle I: Be First✓✓✓✓✓
Principles II–V—✓✓✓✓
Artist Case StudiesPartial✓✓✓✓
Branding Questions6 questions✓✓✓✓
Brand Score Calculator✓✓✓✓✓
All 10 OMEGA Skills——✓✓✓
AI Brand Bible Generator———✓✓
1:1 Session with Marcus————✓
Before You Buy

Common Questions

Can I access the book on mobile?
Yes — the web reader is fully responsive. Read on any device, any time. No app required.
What AI model should I use with the OMEGA Skills?
The skills work with Claude (recommended), GPT-4, Gemini, or any capable AI model. Claude produces the most nuanced brand work. The skills include instructions for all models.
How does the Brand Bible Builder work?
After purchasing, you'll answer all 70+ branding questions through an interactive interface. Your answers are synthesized using Skill 10 (The Brand Bible Generator) to produce a professionally-structured, shareable Brand Bible document.
What's included in the Empire Session with Marcus Bell?
A 60-minute live 1:1 session via Zoom. Marcus reviews your Brand Bible, identifies your 'first,' and gives personal feedback on your brand direction. Sessions book within 30 days of purchase. Recording included.
Is there a refund policy?
The Bible ($27) and Arsenal ($97) have a 7-day satisfaction guarantee — if the content doesn't deliver value, contact us. Brand Bible Builder ($297) and Empire Session ($997) are non-refundable due to the custom, personalized nature of the deliverable.
Will more content be added?
Yes. Purchasing The Arsenal includes lifetime access to the 10 skills and updates. New skills, new artist case studies, and new exercises will be added as the Branding Bible grows.

Start building your brand
before the market decides for you.

Chapter I is free. No account required. Start now.

Read Free ChapterGet The Full Bible — $27